The cost of a rebranding depends on how deep a change the brand needs and how many elements the project includes. At LNV°ST, we don't rely solely on aesthetics; we always consider functionality—touchpoints with the audience and how a designed element translates into consumer decisions—and we start with brand positioning. Ultimately, however, the budget depends on the scope of the strategy and implementation. In other words: it depends on how much we know about the brand, how much we want to validate our hypotheses, and how many touchpoints we need to design or redesign.

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At LNV°ST, the estimated budget for a basic visual identity refresh or redesign starts at approximately 6000 – 7000€ net. A process that includes workshops, research, strategy development, and identity design has a correspondingly higher budget. We provide individual quotes for extensive projects that require additional research, naming changes, or the implementation of numerous materials.

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After you submit a request for a proposal, you will receive a precise quote for the process and creative work, along with an initial list of items to be designed, complete with detailed pricing. If you are working with a tight budget, this will allow you to properly identify priorities and divide the project into phases, including billing milestones.

You should allow about 3–4 months for a rebranding project that includes strategy and visual identity. This is an estimated timeframe; we establish the final schedule based on the project scope, team availability, and your planned launch date.

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We dedicate the first few weeks to research and strategic development: we get to know your company, analyze the market landscape, and work together to define what the brand should communicate. Next, we move into the creative phase, where we develop visual directions, present them, and refine the chosen concept. The final phase covers system refinement, documentation, and preparing materials for implementation, followed by training and consultations if you have an internal rollout team.

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Our schedule also accounts for time for meetings, feedback, and approvals at each stage. Additional research, naming, a complex website, or a larger volume of materials may extend the process. We can plan the actual market launch of the new brand in phases, tailored to your company's needs and capabilities.

We tailor our process to each project individually. We don't rely on off-the-shelf frameworks :). However, it generally looks like this:

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1. Research and strategy: getting to know your company, analyzing your current brand, competition, and audience, conducting workshops, and defining your positioning and strategic direction.
2. Creation and design: developing visual concepts, presenting creative directions, refining the chosen solution, and building out the system—from the logo, color palette, and typography to the overall visual language.
3. Documentation and implementation: defining brand identity guidelines and preparing the agreed-upon materials and files for your team's day-to-day use.

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All these elements determine the budget and timeline. Our proposal outlines the scope of each stage, the number of concepts and revision rounds, and the deliverables you will receive. We provide separate quotes for websites, packaging, additional research, or naming if needed.

The simplest test: if the company's materials don't fit together, customers don't know exactly what you do, and the team uses several different versions of logos and presentations — it's time to rebrand. It is not about fashion or new colors, but about recovering the coherence and timeliness of the brand with respect to who the company really is today.

No. In some cases, the logo stays — everything around it changes: language, typography, layout of materials, colors, tone of communication. Sometimes we only do a facelift — that is, adapting the existing mark to modern standards and applications.

Whether the logo needs to be changed is decided after a consistency audit and analysis of the functionality of the current system.

Yes. We always work so that the company can operate on an ongoing basis.

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During the process, we successively implement new elements: first presentations and offers, then the website, and finally social media. Change does not have to be “overnight” — it is often better to introduce it smoothly and without the risk of losing recognition.

Ideally 2-4, with workshops, meetings and consultations to get to know the whole organization well - so as to collect the most complete data possible. We need a board representative (for strategic decisions), someone from sales and/or marketing and possibly someone who will later maintain the brand in daily communication. We do not require regular meetings — the key is a workshop at the beginning, several interviews and a final discussion of the system in full.

Full, functional brand system at each of the contacts with the recipient. The system can be very roomy, but usually includes:

• logo files and visual library,
• brandbook or design system in Figma,
• set of Office and SoMe templates,
• language guidelines (tone of voice),
• and training in the operation and maintenance of the system.

Thanks to this, the team is able to maintain consistency on its own — without the need to involve the agency for every minor adjustment.