Digital Hub for the Radomsko County Trademark
Overview
A strong brand needs a place where people can actually experience it. That is why we created a portal that does more than tell the story of the region. It helps users plan a specific day, choose a route and find a reason to head in the direction of Radomsko County.
The kierunekradomszczanski.pl (Destination Radomsko County) portal is a digital hub for information about the region. It brings together attractions, events, routes, local products, places, people and initiatives that had previously existed separately. Instead of searching through multiple websites and social media profiles, users can find everything within one structured system.
The portal works as an interactive guide. Users can start with a selected category, the map, a location, a date or a specific idea for how they would like to spend their time. From there, they can explore relevant content and discover places and experiences that match their needs.
They can plan a trip, find an event, discover a local producer, choose an interesting walking or cycling route, or simply get inspired by a ready-made itinerary.
Portal features
- interactive map of the region,
- database of attractions, places and points of interest,
- events calendar,
- walking and cycling routes,
- directory of local products and producers,
- profiles of organisations, initiatives and local personalities,
- content filtering by category, location and type of activity,
- ready-made ideas for trips and ways to spend time in the region,
- up-to-date information and promotional content,
- responsive interface designed for mobile devices.
The portal was designed to be easy to use not only for visitors, but also for the people managing its content.
An intuitive administration panel makes it simple to add and update events, places, routes, products and other information. This allows local administrators to keep developing the portal and its content without having to involve a technical team every time something changes.
The platform brings together communication from the county, local authorities, institutions, organisations, producers and grassroots initiatives. Each retains its own identity, while becoming part of one shared system presented under a single regional brand.
For visitors, the portal is both a guide and a trip planner.
For residents, it is a way to rediscover their own region.
For local producers, organisations and initiatives, it provides a shared platform for visibility.
And for the county, it serves as an easy-to-manage information hub and a single centre for regional communication.
One brand. One map. Many reasons to choose the region.
Project team
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