Destination Radomsko. Taste it along the way. Brand
Overview
Can you promote a region without yet another sun and river in the logo? To us, a regional brand should give people a reason to visit and to appreciate the region as a place to live.
We began developing the promotional brand for Radomsko County with surveys and public consultations.
What emerged was a strong need for an umbrella brand that could bring together local businesses, micro-tourism and grassroots initiatives, both for local residents and for people visiting the county.
This is how Kierunek Radomszczański. Smakuje po drodze was born (Destination Radomsko County. Taste it along the way): a promotional brand that goes beyond simply talking about the place and its people. It brings together local flavours, guides people through the county’s landscapes and activities, and connects what the region has to offer.
A map of flavours, events, initiatives and stories.
An idea for how to spend an afternoon or a weekend in the county.
The brand brings structure to activities around tourism and local food that had previously been scattered across different initiatives, turning them into one story, one shared map and one consistent standard of promotion.
One strong umbrella brand that builds both activities and products.
Everything connected with Kierunek Radomszczański comes together on the kierunekradomszczanski.pl portal.
Project team
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