Phenomen Group

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Overview

A holding brand with a gaming edge.

For Phenomen Group, we created an overarching brand that brings structure to the entire ecosystem: the holding company, operating business, fund and game brands. The architecture is built around clearly defined roles and strong colour coding, allowing each entity to remain autonomous while visibly belonging to one group.

Fresh typography, dark backgrounds and a digital 3D motif introduce gaming energy without relying on industry clichés. The result is bold, technological and corporate, positioned precisely at the intersection of capital and creativity.

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