InvestGDA

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Overview

The need to refresh the brand arose from a changing reality and the outdated nature of previous assumptions. The challenge was to redesign and adapt the InvestGDA logo and brand to meet new demands.

The goal was to strike a balance between structure, precision, and a sense of place rooted in Gdańsk. This is not a radical break from the past, but a carefully considered evolution. With respect for the past, and a clear view toward the future.

Our task was to create a foundation for the visual identity system. The challenge lay in combining an industrial aesthetic with a character closely tied to the organization’s business side.

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