Bolilapka

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Overview

A local brand in good hands.

The paw (Bolilapka means: My paw hurts in Polish) doesn't hurt anymore. Or at least, working on the Bolilapka brand no longer does.
Bolilapka is a local veterinary clinic in Warsaw's Ursyn?w district. It's not a chain; it's a single-location practice run by dedicated specialists with genuine care for their patients. Until now, they'd been using an amateur-style logo that no longer reflected the quality of their services. They needed not only a refreshed logo, but also-more importantly-a complete and easy-to-implement brand identity system.

We retained the recognizable blue color palette (replacing turquoise with a softer baby-blue tone), complementing it with a muted pink. We naturally kept the name and the paw illustration-redesigned the symbol in a cleaner, more geometric style. Shapes derived from the paw and similar soft elements complete this simple system.
This identity is built on free and widely accessible typography, strictly defined colors, and a set of shapes used for consistent photo framing.
This toolkit enables coherent brand communication across all touchpoints-from social media to interior design decisions such as wall colors.

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Complete documentation and practical, ready-to-use templates are always part of the system. For smaller, local brands, it is crucial that the documentation is clear, functional, and technically precise.