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Studio for Communication

Strategy and Design

Anna Krzanicka-Bombczynska

Anna Krzanicka-Bombczynska

Overview

Precision and approachability.

Design system balances serif and sans-serif type to reflect both precision and approachability – two traits essential in legal practice.

The logotype is built around the client’s surname and adapts to context: compact and personal on a business card, more formaland spaced out in documents.

Instead of a hyphen, we use a pause – a subtle graphic gesture that gives the name space to breathe. The palette stays within soft, broken greys. Nothing loud. Just a quiet confidence that holds its ground.

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More about B2B brands here: Branding for B2B brands

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