ISKRA

—

Overview

Cute, but not childish — a renaming that changed everything.

It is always satisfying to revisit your own work after more than a decade. We prepared a renaming and rebranding for our long-term client, Roboty i Spółka [Robots and Co.].

The brand started as a small company running robotics workshops for children, but over the years it developed extensive technical, equipment, and logistics capabilities, delivering events for shopping centers, companies, and public institutions. The name and the branding had to grow with the business.

We began with brand positioning, strategic guidelines, and core communication tools, putting the brand in order for the next stage of its development.

The next step was moving away from the name Roboty i Spółka.

A more neutral, modern, and scalable name was needed — without losing the energy and personality of the brand.

This is how Iskra Events [Spark Events] was created — a name that works equally well for emotional storytelling and for production-level communication. The name itself offers strong copywriting potential and creates a flexible foundation for future messaging.

We designed a system that can be easily scaled and used both in professional proposals and in live event environments.

The colors are vivid, but not childish. The shapes are simple to use. The typeface is approachable, but not naive.

The result is a new brand that can continue to grow together with the client.

→